B2B video production is a marketing strategy businesses use, where they create videos with the target audience being other businesses. B2B video marketing is considered an effective tool for lead generation and brand awareness on social media. Creating awareness requires significant attention since it is pivotal to a business’s sales funnel.
As such, B2B marketers capitalize on the persuasive potential of video marketing. Video marketing is an excellent way to improve conversion rates and increase engagement with potential customers.
Video content plays an indispensable role in influencing potential clients’ decision-making. Consequently, numerous businesses have gradually adopted B2B marketing videos.
What are Some Popular Types of B2B Marketing Videos?
There are many B2B videos used for marketing products and services. Even though advertisement-oriented videos are among the most popular videos for B2B marketing, B2B businesses can incorporate many other types of video content. These include:
1. Explainer videos
Explainer videos are brief videos that provide details about B2B companies. Explainer videos can give general information regarding the business, or focus on a particular area, such as the products and services offered. To ensure maximum engagement with the target audience, B2B video content should not exceed 2 minutes. Otherwise, the audience may zone out.
2. Corporate videos
The corporate video is a video production that encompasses business values, fostering the brand. Such a B2B video may be used to orient newly hired employees to the business.
In addition, corporate video productions are used to promote the business and to raise publicity. Unlike commercial videos, corporate videos are not about selling products.
3. Testimonial videos
A testimonial video is a video of your client talking about your products or services. Clients talk about how they use your products, how they have helped them solve a particular problem and the qualities they love about your business. These testimonials are captured on platforms such as video testimonials.
Testimonial videos are considered one of the most individualized and compelling online appraisals. For an optimum impression on prospective customers, a business should maintain the authenticity of clients’ sentiments. In turn, prospective clients will resonate with the testimonial and also desire to experience the benefits of your products.
4. Product reviews
A product review is a video that displays to your potential customers the products and services you offer. On top of this, the review explains why what you offer is pertinent to them.
This is where content creators and influencers join the equation. These individuals play a vital role in enlightening their followers, especially on social media, about your products.
5. Webinars
A webinar is a seminar held virtually, allowing people across the globe to meet and interact virtually. Businesses can engage live with their target audience.
Businesses can seek and receive feedback through conversations and question-and-answer sessions. Businesses also use webinars to educate prospective customers about their products. As such, webinars are ideal for activities like product launches.
6. Live streams
Just like live television, video streaming allows you to instantaneously share videos with your target audience. If you are a business dealing in beauty products, live streaming on Instagram and Facebook would create quite an impact since these platforms have numerous enthusiasts for beauty products.
7. Tutorial videos
These videos are also known as how-to videos. Tutorial videos are an effective way of furnishing your potential clients with a step-by-step guide on how to use your products for maximum results. Your target audience saves time spent figuring out how ideally to use your products.
8. Promotional videos
Promotional videos, often called promos, relay marketing intent for your products and services. Promos are aimed at sparking interest in your existing products, new products, or additional features to what you are already offering. In addition to being educational, promos should also be entertaining.
Even though the list above is not exhaustive of all types of B2B marketing videos, it highlights the most common ones. Before using any of these marketing videos, ensure that you have already determined your target audience, and established the goal of your video content.
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